Marshall McLuhan once said that the last thing a fish would ever notice in it’s habitat is the water. Likewise, the most obvious and powerful realities of our human culture seem to also be the most unrecognised. And it is only when we take pause, often at the risk of social alienation, to question the foundational principles and ideas to which our lives are oriented, does a dark truth about our supposed ‘normality’ become more clear. Today we live in an ocean with enormous waves of status obsession, materialism, vanity, ego and consumerism. Our very lives have become defined not by our productive thoughts, social contributions and good will, but by a superficial, delusional set of associations where the very fabric of our society now radiates with cheap romanticisms, connected to vain competition, conspicuous consumption and neurotic addictions often related to physical beauty, status and superficial wealth. In effect; social conformity masquerading as individualism, with the virtues of balance, intelligence, peace, public health and true creativity left to rot on the sidelines.
Peter Joseph
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